Ai Briefing: How Lexicon Researches Its Approach To Ai Naming Strategies
In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to be the case when it comes to AI, but there isn’t yet the same depth of research that exists in other categories.
Lexicon — the naming agency behind numerous famous names like Blackberry, Apple’s Powerbook and Adobe inDesign — is hoping to change that as AI names become increasingly important.
Last week, Lexicon released its initial findings from a survey that explores what consumers and developers think about AI. Surveying 150 consumers in the U.S. and another 150 in Germany, the agency asked a range of questions about which industries people think will be positively impacted by AI. The top industries mentioned were telecommunications and health care — which were named by about half of respondents — followed by education, entertainment and security. The lowest were banking, hospitality and travel, retail, and legal services. Another 21% said none of the above.
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