A Car Shaking Snow Off Of Itself

Here's the ET9, an EV made by Chinese brand NIO, shaking snow off of itself:

It's not clear if the gimmick is an actual production feature; in the video notes the company boasts of their SkyRide active suspension, which offers 6 degrees of travel for each wheel, all independently of each other. Additionally the suspension can raise the vehicle 40mm (1.6") or lower it 50mm (2") at the press of a button.

It does make me think of Mercedes and their zero-turning G-Wagen EVs, in that manufacturers can now make cars do previously impossibly things through electronics. As engineers get more imaginative, we can expect to see more tricks like these in the future.

One does wonder: Will these continuing gimmicks deliver practical value, or are they, like videos cranked out by human influencers, meant to be sensationalist clickbait?