Rebuildr Gets Funding For Preventive Care-focused Physical Therapy

Slow Ventures is backing Rebuildr to build HIPAA-compliant software and training that treat physical therapy as proactive care, not something people seek only after injury

Physical therapy in the United States is still built around injury. A patient gets hurt, waits for a referral and receives short-term treatment to get quick relief.

Rebuildr wants to flip that script. The startup has secured $1.1 million from Slow Ventures’ Creator Fund to build infrastructure that supports daily, performance-focused physical therapy.

Australian physiotherapist and social media creator Tayla Cannon is behind the effort.

She came to the U.S. and saw an outdated system focused on temporary fixes rather than long-term movement health. She knew the problem firsthand after spending years managing back pain before recovering through a combination of rehab and performance as part of a daily health stack.

Her Instagram following became an early proof of concept, drawing both patients and physical therapists, many of whom applied to beta test her software.

The Health Insurance Portability and Accountability Act (HIPAA)-compliant software is designed for licensed clinicians who want to deliver physical therapy or performance coaching online or in a hybrid model. The platform combines tools needed to run a virtual practice, including scheduling, video calls, documentation, client communication, programming and payment features.

Rebuildr is not a basic exercise library. Instead, it focuses on ongoing rehab and training, progress tracking and remote care management. The platform includes a virtual assessment library to help clinicians evaluate clients online, as well as an exercise library developed by professionals experienced in digital rehab and performance. Users can upload their own exercises and customize programming.

The model also includes education and business training. Rebuildr’s mentorship program covers pricing, marketing and legal considerations for operating online, including how to structure services within licensing boundaries. Clinicians who complete the training are featured in a directory that helps match them with patients seeking proactive care.

The platform offers tiered pricing starting at $49 a month.

Slow Ventures noted in a newsletter that the investment will support Cannon as she grows her community and expands the infrastructure behind proactive care. Although Rebuildr is built for virtual care, Slow Ventures says in-person expansion could follow as demand grows.

The Business of PT Is Evolving

The crossover between fitness and physical therapy is gaining momentum. Beyond Rebuildr, concepts like Myo, which pairs rehab with performance evaluations and running assessments, show how PT is moving closer to personal training and longevity-focused fitness. 

The fitness industry is pushing into rehab from the opposite direction, too. Equipment makers like TRX have built education and injury-focused content for clinicians and patients, such as its Rehabilitation Essentials course and at-home recovery content.

Meanwhile, one PT franchise is scaling the category in its own way. Fyzical Therapy and Balance Centers recently appointed Craig O’Neil as president of clinical operations as it gears up for its next phase of expansion. 

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