Housing

10 simple circle prospecting tips to use today (+ tools & scripts)

Circle prospecting is still a proven and effective way to find real estate clients. The beauty of incorporating circle prospecting into your overall lead generation strategy is that you can customi...

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Real estate leadership in 2025 driven by kindness and compassion

In the past year, the real estate industry has been shaken by lawsuits, shifting rates, and skeptical consumers. But, there’s one quality that’s quietly defining who thrives and who merely survives...

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From snow caps to sand traps: Sellers play different games in Alaska and Hawaii

Alaska’s 39.4% price-cut rate tops Hawaii’s 31.9% even as both markets balance seller leverage with longer selling timelines. Alaska’s housing market saw 39.4% of active listings reduce ...

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Lexington sellers hold firm on pricing as inventory builds to highest level in years

Active listings jumped 29.6% year-over-year to 1,112 homes while median list price held steady at $419,450, creating a 2.6-month supply that signals shifting market dynamics for Kentucky’s second-l...

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CCI to Develop 236-Unit Senior Living Development in Southern California

WOODLAND HILLS, Calif. — CCI has announced plans for the development of a 236-unit luxury senior living community in Woodland Hills, roughly 25 miles northwest of Los Angeles. Upon completi...

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The YouTube strategy that helped a 68-year-old broker dominate a new market

Scared to start over in a new market? You’re not alone. Most agents I know would rather go back to college, become a carnival barker or do pretty much anything else. It’s a perfectly rational fear....

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America has an elderly housing crisis. The solution is hiding in your backyard.

Getty Images; Alyssa Powell/BITo most New Yorkers, Coney Island is the people's playground, known for treacherous Cyclone rides and Nathan's hot dog-eating competitions. To Ruth Douglas, it's been ...

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Realtor.com launches new agent, listing enhancement features

Both Zillow and Homes.com have recently launched products allowing sellers to improve the visibility of their listings on each listing portal’s website and now Realtor.com is looking to get in on t...

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A Place for Mom Pivots to AI Amid Big Shifts in Senior Living Digital Marketing Trends

A Place for Mom is embracing AI as senior living prospects and other people seeking support for older adults change how they research those services online. The senior housing and care r...

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Citi gets highest marks in J.D. Power’s 2025 mortgage origination satisfaction study

Taking an advisory-style approach over a volume-focused approach is working in the favor of mortgage lenders, according to the J.D. Power 2025 U.S. Mortgage Origination Satisfaction Study released ...

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Riverside metro absorption surges as market dynamics shift

The Riverside-San Bernardino-Ontario metro housing market absorbed 1,011 homes during the week ending Nov. 7, 2025, while sellers added just 738 new listings, creating a 273-home weekly inventory d...

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Portland real estate: Price cuts deepen buyer’s market

Nearly half of all home sellers in the Portland-Vancouver-Hillsboro metro area have slashed their asking prices, marking one of the most aggressive repricing environments in the nation. The latest ...

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By the numbers: Key housing market trends in Columbia, SC

Price reductions swept through Columbia’s housing market in the week ending Nov. 7, with 47.7% of active single-family listings showing reduced asking prices. The South Carolina metro’s shift towar...

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Denver sellers cut prices on more than half of homes as market slows

Price reductions have become the norm in Denver’s housing market, with 53.7% of active listings carrying discounts as of Nov. 7, 2025. Homes now take a median of 70 days to sell, up from 56 days a ...

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Asheville home sellers cut prices amid $600K median list price test

Price reductions swept through 52.9% of Asheville’s active listings during the week ending Nov. 7, 2025, even as the metro’s median list price held firm at $599,000, a 40.9% premium over North Caro...

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Tucson sellers find pricing sweet spot as 43% adjust expectations to meet buyer demand

Nearly half of Tucson’s home sellers adjusted their asking prices downward in the week ending Nov. 7, 2025, yet the market absorbed 313 properties while adding just 221 new listings, a 141% absorpt...

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Agentic AI will vastly improve real estate — but only if a big problem is fixed

In the world of real estate, there are high hopes for the transformative possibilities of AI. More than half (55%) of realtors are familiar with AI tools, and about half of them (28%) are using it ...

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Purchase applications rebound nearly 6% from last week

Mortgage applications increased 0.6% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) weekly mortgage applications survey for the week ending November 7, 2025....

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20 real estate tax deductions agents use to save money

Being a real estate agent means wearing a lot of hats – marketer, negotiator, chauffeur and sometimes even therapist. But when tax season rolls around, you also become the bookkeeper. The good new...

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San Diego sellers hold firm on pricing as homes linger 50% longer than last year

San Diego-Carlsbad-San Marcos metro homeowners are betting on patience over price cuts, maintaining a $1,225,000 median list price even as properties take 63 days to sell, a 50% jump from 42 days a...

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How Las Vegas sellers are adjusting prices in a changing real estate market

Price reductions swept through 39.7% of Las Vegas-Paradise metro’s single-family home listings during the week ending Nov. 7, 2025, marking a pronounced shift in seller behavior as the market settl...

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