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290+ Social Media Holidays For Your 2024 Content Calendar [+template]

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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?

There are so many observance days worldwide that we, as marketers, can use to share content relevant to our industries. But odds are, you probably don't acknowledge these days until you see your favorite brand posting about it.

That‘s why I’ve compiled a list of social media observances for your marketing holiday calendar in 2024 — so you don't have to.

Table of Contents

Why use a marketing holiday calendar?

A marketing holiday calendar can help you plan for trending social media holidays, and identify the observances that are most relevant to your brand.

For example, you can find opportunities to connect with new and existing followers who share an affinity for a specific food — like popcorn lovers on Popcorn Lover's Day in March.

Or you can tap into a common interest — such as Super Bowl Sunday for the football fans in your target audience.

While I don't suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, you can leverage these marketing holidays to promote your brand in a meaningful way.

Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your community.

Downloadable Social Media Holiday Calendar

To help you keep track of all these unique holidays, here's a free Social Media Holiday Calendar.

This easy-to-use Excel template will help you plan out your content and format it for different channels like Facebook, LinkedIn, X (formerly Twitter), and Pinterest.

Use the Above Template to Plan Out Your Social Media Holiday Posts

Rolling Social Media Holidays

First up, I‘ll cover the social media holidays that will roll around every year but can drastically change dates. The following holidays don’t have the same date each year — but they're absolutely worth adding to your social media calendar.

January

  • Clean Off Your Desk Day #CleanOffYourDeskDay: Second Monday of January
  • Martin Luther King, Jr. Day #MLKDay: Third Monday of January
  • Get to Know Your Customers Day #GetToKnowYourCustomersDay: Third Thursday of Every Quarter (starting in January)
  • Community Manager Appreciation Day #CMAD: Fourth Monday of January

February

March

April

  • National High-Five Day #NH5D: Third Thursday of April
  • Get to Know Your Customers Day #GetToKnowYourCustomersDay: Third Thursday of Every Quarter (April)
  • Denim Day #DenimDay: Last Wednesday in April
  • National Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday in April
  • Arbor Day #ArborDay: Last Friday in April (May Vary by State)

May

  • World Asthma Day #WorldAsthmaDay: First Tuesday of May
  • National Teacher Appreciation Day #ThankATeacher: First Tuesday of the First Full Week of May
  • National Red Nose Day #RedNoseDay: Last Thursday of May
  • Heat Awareness Day #NoFryDay: Last Friday of May

June

July

September

October

November

December

National & Global Social Media Holidays: 2024

The list isn't exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change.

But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on social platforms.

January 2024 Social Media Holidays

Happy #NationalStickerDay! What better way to celebrate than with a GIVEAWAY for a chance to win a Titletown Sticker variety pack ✨

Here's how to enter:
✨ Like this post
✨ Retweet this post
✨ Must be following us: @titletown pic.twitter.com/X18O4xUA3u

— Titletown (@titletown) January 13, 2024

February 2024 Social Media Holidays

☀️ Texas A&M is Meteorology U! ⛈️

If you‘re watching the weather somewhere across the country, there’s a good chance you‘re getting a Fightin’ Texas Aggie forecast! #NationalWeatherpersonsDay pic.twitter.com/8KfeaONr6U

— Texas A&M University (@TAMU) February 5, 2024

March 2024 Social Media Holidays

Today is #NationalDayofUnplugging, we want to challenge you to power down that laptop, leave the smartphone at home and avoid emails and social media for the next 24 hours and enjoy a #SoftLifeSummer with #FFSeltzer. pic.twitter.com/vTGC8FbYzc

— Flying Fish Seltzer (@FFSeltzer) March 3, 2023

April 2024 Social Media Holidays

Enjoy a collection of brotherly comics for #NationalSiblingsDay! ???? pic.twitter.com/nHZPtBFX3H

— Litterbox Comics (@LitterboxComics) April 10, 2024

May 2024 Social Media Holidays

✍️????Next week, get silly and inventive to celebrate #NationalLimerickDay with your students!

???? Here's my list of poetry activities for students to get the creativity flowing in your classroomhttps://t.co/usJDNGXLIn #EdTech

— Monica Burns #EdTech #Education (@ClassTechTips) May 8, 2024

June 2024 Social Media Holidays

National Donut Day is tomorrow, June 5th! ???? Join the #DonutParty & celebrate at Dunkin’ by getting a FREE donut with any beverage purchase. ???? Which member of the #DonutParty will you choose? #NationalDonutDay Participation may vary. Limited time offer. While supplies last. pic.twitter.com/yo7moeC6VK

— Dunkin' (@dunkindonuts) June 4, 2020

July 2024 Social Media Holidays

???????? Yesterday, we celebrated the #WorldUFODay!

We're curious, does anyone in the #UFOARMY have some wild UFO stories to share?

????????Don't hold back. The more out-of-this-world, the better.

Let's hear about those close encounters... pic.twitter.com/LV2WZf8iK5

— UFO Gaming (@TheUFOtoken) July 3, 2023

August 2024 Social Media Holidays

Ahhh. This is it, Happy National Lemonade Day!!! What better way to celebrate than with the lemonade of good times. RT this post for a chance to WIN a surprise party pack! #CalypsoLemonadeMonth #Giveaway #NationalLemonadeDay pic.twitter.com/72xxzP22RZ

— Calypso Lemonades (@DrinkCalypso) August 20, 2021

September 2024 Social Media Holidays

Spending too much time on #BookTok and the plot twists just keep getting better! What should I read next?​ #ReadaBookDay pic.twitter.com/jRPbH1EEMd

— Flo from Progressive (@ItsFlo) September 6, 2023
    • September 11: National Day of Service and Remembrance #911Day

October 2024 Social Media Holidays

Happy #WorldVegetarianDay! Did you know veggies could make music? The Vegetable Orchestra from Vienna has mastered the art of turning fresh vegetables into musical instruments. pic.twitter.com/5MoLawBw7S

— DW Culture (@dw_culture) October 1, 2023

November 2024 Social Media Holidays

#TheBigBangTheory never fails at highlighting women in STEM ???? #STEMDay pic.twitter.com/4zDLZv7beZ

— Warner Bros. TV (@warnerbrostv) November 8, 2023
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