Zara In The Age Of Marta Ortega
On Tuesday, April 1, the day before our last day in Arteixo, Marta Ortega reached the three-year mark as chair of Inditex, the Spanish business group with the highest market capitalization at around $170 billion, representing close to 9% of Spain’s GDP. Inditex owns the brands Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home; it employs 162,000 people from 170 countries, and it is the world’s largest textile creation, distribution and retail holding, even though it only commands 1% of the market share in a highly fragmented industry. Marta Ortega, sitting inside a meeting room at the company headquarters in Arteixo, in northwestern Spain, says she spent the day visiting the group’s stores in Valencia, on the Mediterranean coast: “Stores are the heart of this company. Every time I can, I go visit them, no matter where they are, and I talk with their teams. I always return with a renewed sense of energy. You go to other countries like the United States or Japan, and you see that every team is living and breathing our way of thinking; it’s both a cause of pride and an ease of mind. There’s something addictive about the stores.”
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