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The Booming Business Of Pokémon Cards

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Every weekend in towns across the nation, Americans of all ages flood into card shows at shopping malls, convention centers, and stores with binders full of Pokemon cards and sling bags full of cash. The modern Pokémon card market is a mass-market phenomenon unlike any other–part hobby, part investment, and part cultural revival. While sneakers and Labubu dolls became cold, transactional secondary markets driven by exclusion and exploitation, the Pokemon card scene has thrived on community spirit.

Pokémon cards have reached record value across the board as the ones that were worth tens or hundreds just 2-3 years ago have reached thousands this year. Even though personal profit is the primary motive - information and insights circulate openly. Personal wins and losses get documented publicly. Veterans act as teachers and historians as much as traders, broadcasting their experiences, tips, and philosophies online before they even have audiences.

Vendors operate like long-term enterprises rather than short-term flippers, leaning into relationships, personality, and education rather than product to drive sales. All of these help blunt the learning curve for newcomers and reinforce a culture of camaraderie rarely seen in secondary markets. With record prices, appreciation, and sales volume, the line between hobby and business has rapidly disappeared.

In this Modern MBA Original, we go boots on the ground to understand what it takes to succeed beyond blind luck in this unpredictable, volatile market - through the eyes of Riki, a savvy part-timer who earns just under a $250,000 a year dealing cards on the side, and Jason, an elite globe-trotter who pulls in nearly a million dollars as one of the leading sellers of Japanese exclusives.

???? OYAMA's TRADING (Riki)
https://www.youtube.com/@oyamastrading
https://www.instagram.com/oyamastrading
https://www.oyamastrading.com
https://www.ebay.com/usr/oyamastrading

???? SLOW DOWN (Jason)
https://www.ebay.com/str/jplusjcollection
https://jasonsposts.substack.com/
https://www.youtube.com/@slowdownthankyou
https://www.instagram.com/slowdownthankyou/reels/

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The Booming Business Of Pokémon Cards

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