Sheep inc. Secures £5 Million series A Investment to Transform The Fashion Industry
Sheep Inc sweaters come with a chip to trace your sheep who gave you its comfy wool
It’s not every day you hear about a slow fashion company securing VC capital: welcome to the new world where sustainability in matter, matters.
Sheep Inc., the pioneering fashion brand—co-founded by Edzard van der Wyck & Michael Wessely — renowned for its industry-first carbon-negative supply chain and premium Merino wool garments, has successfully completed its £5 million Series A funding round. The investment was led by Inside Out LLC. Created by environmental advocate, visionary entrepreneur, Founder and CEO Suzy Amis Cameron, Inside Out is an impact investment holding company. Amis Cameron is joined at Inside Out alongside seasoned entrepreneur Erik Stangvik, and former Deloitte Partner Blair Knippel.
This investment fuels Sheep Inc.’s mission to radically redefine the fashion industry, proving that unparalleled quality and unprecedented impact can — and should — coexist. At the heart of this transformation is Sheep Inc.’s naturally carbon-negative supply chain and proprietary Connected Dot technology, which allows customers to trace every garment’s journey — from regenerative farms to the final stitch — offering an unmatched level of transparency in fashion.
Each sheep has an RFID tag in its ear. Allowing you to follow its daily goings on. Tap the tag on your sweater and you get to see what it’s been up to. Where it’s spending its time. When it has a haircut, when it gives birth.
Crafted with precision, built to endure. Sheep Inc. fuses cutting-edge technology with the world’s finest Merino wool, sourced exclusively from regenerative farms. Every piece is meticulously designed to deliver quality and durability without compromise. This is knitwear engineered to set new benchmarks in luxury, impact, and craftsmanship.
Inside Out’s Fashion, Textiles and Home vertical (one of six divisions at Inside Out LLC), was developed to drive industry-wide environmental and social impact, bringing deep expertise in business for the environment, and extensive specialist knowledge and innovation in responsible business practices. Their additional investments across Science Research Technology, Food, Education, Media and Wellness, further cement their commitment to deliver revolutionary solutions to the world’s most urgent challenges.
As a flagship investment within Inside Out’s Fashion, Textiles, and home vertical, Sheep Inc. has the potential to scale its regenerative supply chain expertise and Connected Dot technology across Inside Out’s broader portfolio, accelerating change beyond its own brand.
“We are incredibly excited to partner with Inside Out,” said Edzard van der Wyck and Michael Wessely, co-founders of Sheep Inc. “Suzy, Erik, and Blair share our vision for redefining the fashion industry — environmentally, socially, and technologically. This partnership not only fuels our growth but accelerates our ability to set new industry standards. We are inspired by the vision Inside Out is creating and look forward to what we will build together.”
“Sheep Inc. stands at the forefront of responsible fashion,” said Founder and CEO Suzy Amis Cameron. “With its pioneering carbon-negative production, regenerative Merino wool, and innovative Connected Dot technology, Sheep Inc. is setting a new benchmark for transparency and quality. We are thrilled to support their expansion, knowing their unwavering commitment to ethical business practices and craftsmanship aligns perfectly with our mission to drive meaningful change across industries.”
Sheep Inc. is a pioneering fashion brand dedicated to transforming the industry through innovation, transparency, and uncompromising quality. By integrating carbon-negative production, regenerative farming, and meticulous craftsmanship, Sheep Inc. creates premium Merino wool garments that merge ethics with exceptional design and durability.
Inside Out LLC is a new wayfinding collective dedicated to creating bold, revolutionary solutions for the world’s most pressing challenges. Inside Out (IO) designs ecologically responsible and ethical innovations across six key areas: IO Science Research Technology, IO Fashion Textiles Home, IO Food, IO Education, IO Media, and IO Wellness.
Founded by renowned environmental advocate, visionary entrepreneur and CEO Suzy Amis Cameron, IO champions the mantra “Business for the Environment.” Amis Cameron is joined at IO by seasoned social entrepreneur Erik Stangvik and former Deloitte Partner Blair Knippel.Through the integration of pioneering science, technology, and education, IO balances commercial success with meaningful environmental and social impact.
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