Printing Services Revommended Setup
I am running Google Ads for my Printing Business e-commerce website and am looking for guidance on correct Campaign(s) setup. My business provides the following products mostly for b2b clients: Flyers, Business Cards, Stickers, Banners and Car Magnets (there is more but am currently focusing on those to keep the website user friendly).
My Campaign setup is the following
- 1 Shopping PMax Campaign at $40/day with 1 Asset Group covering all 5 products (since most products are pretty similar and clients that want one service could want the other)
- The keywords that are targeting is Printing (and similar kws), the 5 products and my brand.
Should I separate each product into its own ad group inside the PMax Campaign? Or maybe another structure would be recommended?
Budget is a little limited since have not found a correct strategy for Google Ads that works (my website, social proofing, etc is very good) just have had more results running WhatsApp ads in meta and making the sales via conversations. Have been looking for a correct strategy to scale in Google Ads but not sure what route to take.
Any tips would be appreciated, thanks!!
PD: The website/services are in spanish in a small island of roughly 2million people and my top competitor is Vista Print ???? they are at 27% impression share I am at 25% currently
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