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I Suck At Marketing And I Need Help With Google Ads.....

So we spent 3K so far on marketing over two months and had several meetings with are ads manager who has not done anything to help. With that we have only had two leads that didn't even fully convert. I started with CPA ads, but after getting an $87 click and we were told there was no way to minimize that with CPA ads so I changed to max CPC. With CPC and only google search it wasn't getting many clicks and we had to hit the promo level so I was told to turn on search partners which got lots of clicks at a decent cost per click, but it looks like most of it was garbage and still no legit conversions.

For context we are a SAAS business that specializes in software to manage the back end of service businesses and we likely still have to optimize our home page and other pages, but at this point I know marketing is one of the things I am weakest at and definitely need a partner to help us improve this as I can't keep spending that much on marketing that does not convert. I have another meeting today with my ad manager, but honestly they keep telling me to keep waiting and to trust the algorithm, but none of the advice they have given has seemed to make an impact or goes directly against most of the things I have read in this sub and the algorithm seems like it just randomly jumbles things and has no clue what it is doing other than maximizing my ad spend.

submitted by /u/pachinkopunk
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I Suck At Marketing And I Need Help With Google Ads.....

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