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Farmers Lifts Cap On New Homeowners Policies In California

Farmers is removing its monthly limit on new homeowners policies in California, ending the 9,500-policy cap and opening its Smart Plan Home, Condo, and Renters products to broader demand.

Farmers has also filed a new rating plan built around the same framework. The filing includes a 6.99% average rate increase and expands availability in areas the Department of Insurance classifies as distressed. Beginning in early 2026, the company plans to market directly to roughly 300,000 consumers in those areas, while giving local agencies resources for additional outreach. The rate plan also updates the Home-Auto bundle discount to 22%, up from 15%.

The insurer, which has continued writing homeowners coverage throughout California’s market strain, says the change reinforces its commitment to keeping capacity available. Farmers previously resumed several paused product lines in late 2024, including condo, renters, personal umbrella, various landlord products, and business insurance.

New applicants will still need to meet underwriting standards, and the company is directing consumers to local agents for guidance.

“By removing the cap on offering new homeowners policies, Farmers is doubling-down on its commitment to California homeowners, expanding choice and availability for consumers across the state. We are also reaffirming our commitment to serving the needs of residents by submitting a new Sustainable Insurance Strategy-inspired rating plan which is designed to expand our offerings to more homeowners across California.” – Behram Dinshaw, president of personal lines for Farmers Insurance.

The post Farmers lifts cap on new homeowners policies in California appeared first on Coverager - Insurance news and insights.

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Farmers Lifts Cap On New Homeowners Policies In California

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